What is Content Marketing?

Put simply, content marketing involves publishing and posting content that helps or provides information to your target audience while (often indirectly) making them aware of your brand, product, and/or expertise. 

For example, an e-book on your product could help people understand what you sell and drive demand. Or perhaps a white paper could establish you as an expert on a specific topic, helping you attract new clients.

Here are some examples of content you can use in content marketing 

-Blog posts and articles, preferably SEO optimized (search engine optimized)

-E-books, for example e-books you can use as lead magnets 

-Product descriptions

-Videos 

-Case studies

-Email newsletters (including Substack) 

-Infographics 

-Memes

-Podcasts

-How-to guides 

Of course, the most significant challenge of content marketing is getting your content written or made. You need to keep quality top-of-mind, as shoddy content could tarnish your brand or reputation.

On your search for the perfect content marketing writer, keep me in mind! I have more than 12 years of experience and glowing client testimonials.

Contact me at www.samanthalordwriter.com/contact-me and let me know what you need. For writing and editing, I offer free 30-minute consultations.

If you’re not sure what to do with your content marketing, feel free to contact me for a consultation. You can find information on this at www.samanthalordwriter.com/digital-marketing-consulting-coaching.