Put simply, content marketing involves publishing and posting content that helps or provides information to your target audience while (often indirectly) making them aware of your brand, product, and/or expertise.
For example, an e-book on your product could help people understand what you sell and drive demand. Or perhaps a white paper could establish you as an expert on a specific topic, helping you attract new clients.
Here are some examples of content you can use in content marketing
-Blog posts and articles, preferably SEO optimized (search engine optimized)
-E-books, for example e-books you can use as lead magnets
-Product descriptions
-Videos
-Case studies
-Email newsletters (including Substack)
-Infographics
-Memes
-Podcasts
-How-to guides
Of course, the most significant challenge of content marketing is getting your content written or made. You need to keep quality top-of-mind, as shoddy content could tarnish your brand or reputation.
On your search for the perfect content marketing writer, keep me in mind! I have more than 12 years of experience and glowing client testimonials.
Contact me at www.samanthalordwriter.com/contact-me and let me know what you need. For writing and editing, I offer free 30-minute consultations.
If you’re not sure what to do with your content marketing, feel free to contact me for a consultation. You can find information on this at www.samanthalordwriter.com/digital-marketing-consulting-coaching.
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