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Why Your Business Needs a Blog

Updated: Jun 29

For most e-commerce businesses, having a blog isn't just an extra -- it's a necessity. A blog keeps your site frequently revised and refreshed, so that Google continues to crawl it and keeps you in the SERPs (search engine results pages).


A blog signals that your business is active, knowledgeable, and responsive, and that you care about your customers. Add information content to your blog, so that your audience stays well-informed and recognizes you as an authority in your industry.


But the most common reason I hear for not having a blog is the time that it takes. Content creation is no joke. You have to do your research, write your content in an engaging and easy-to-read style, and take care of other factors like on-page SEO (search engine optimization). Plus, you need to do keyword research, so you know which keywords are the most effective in your niche.


I have been a blog ghostwriter for the almost 13 years, and I have the experience and expertise necessary to make your blog a reality. I have researched and written on:


  • Lawn and gardens

  • Home improvement

  • Personal development

  • Food and restaurants

  • Beauty and self-care

  • Education and training

  • Travel and destinations

  • Pets and animals

  • New age and spirituality

  • Business and entrepreneurship

  • And more


Here is my portfolio with a few samples of the work I have done.


Contact me today for a free 30-minute discovery call, so I can share how I can help you plan, write, and edit the perfect blog for your business.


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© 2020 by Samantha Lord

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Writer, Editor, and Digital Marketer based in Windsor, Ontario, Canada.

Working online with clients all over the world.

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